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WEBSITE DESIGN | MASTER'S INDIVIDUAL 2025
Shipfolio : Tackling Procrastination in portfolio creation
A 0-1 AI - powered web app designed to help design students overcome procrastination by turning portfolio creation into a guided, structured and manageable experiences.
Context : Master's Individual HCI (CSU East Bay - Interaction Design)
Duration : Aug 2024 - Dec 2024
My Role : UX Researcher , Product Designer & Front-end developer.
Platform : Web
Scope : User Research, Product strategy, UX/UI design, AI-Assisted workflows & Front-End development
Tools & Workflow : Figma, Miro, Notion
AI workflow : Lovable, ChatGPT
Overview
Product : A 0 - 1 AI - powered platform that simplifies how students approach building their portfolios.
Solution : A guided system that breaks down portfolio creation into smaller steps, while using AI to assist with writing, structure and decision making.
Impact : Helps users move past hesitation, reduce overwhelm, and make consistent progress toward completing their portfolios.
❌ Problem (Unclear & Overwhelming)
What to write : Students struggle to understand what content actually belongs in a portfolio, often relying on guesswork or copying others.
Excessive Writing : Portfolios belong long and text heavy, making them difficult to read and reducing their overall impact.
Lack of Confidence : Users are unsure if what they've written is accurate, structured well, or aligned with industry expectations.
✅ Solution (Guided & Intelligent)
Structured Flow : A step-by-step system that helps users build their portfolio with clarity, instead of starting from a blank page.
AI-Assisted Writing : Contextual suggestions that refine content, improve clarity, and guide users toward better communication.
Real Time Feedback : A portfolio checker that highlights gaps, improves structure, and build confidence through actionable insights.
Main Goal
Transform portfolio creation from a delayed, overwhelming task into clear, guided process that encourages users to take action and follow through.
Competitive Gap
Points
Existing Tools
Shipfolio
Starting Point
Users are expected to start on their own with little direction.
Provides a guided starting point to reduce friction and hesitation.
User Behaviour
Assumes users are motivated and ready to build.
Supports users who delay or struggle to begin.
Content Creation
Little to no help with writing or structuring content.
AI assists users in expressing and refining their work clearly.
Completion
High drop off due to overwhelm and uncertainty.
Encourages momentum through structured steps and feedback.
Research Insights & Methodology
Key findings from interviews and observations.
Mental Model Gap : Users don't understand how a strong portfolio is structured, leading to random ordering of content.
Translation Problem : Users struggle to translate their work and decisions into clear, meaningful explanations.
Over Reliance on templates : Many depend on copying existing portfolios without understanding the reasoning behind them.
Signal vs Noise : Users are unsure what is important to highlight, often adding unnecessary details or missing key insights.
Generative Research
Through interviews with design students and early stage designers, I explored the underlying reasons behind delayed or incomplete portfolios.
Work
Playground
About me
Resume
Resume
Work
Playground
About me
WEBSITE DESIGN | MASTER'S INDIVIDUAL 2025
Shipfolio : Tackling Procrastination in portfolio creation
A 0-1 AI - powered web app designed to help design students overcome procrastination by turning portfolio creation into a guided, structured and manageable experiences.
Context : Master's Individual HCI (CSU East Bay - Interaction Design)
Duration : Aug 2024 - Dec 2024
My Role : UX Researcher , Product Designer & Front-end developer.
Platform : Web
Scope : User Research, Product strategy, UX/UI design, AI-Assisted workflows & Front-End development
Tools & Workflow : Figma, Miro, Notion
AI workflow : Lovable, ChatGPT
Overview
Product : A 0 - 1 AI - powered platform that simplifies how students approach building their portfolios.
Solution : A guided system that breaks down portfolio creation into smaller steps, while using AI to assist with writing, structure and decision making.
Impact : Helps users move past hesitation, reduce overwhelm, and make consistent progress toward completing their portfolios.
❌ Problem (Unclear & Overwhelming)
What to write : Students struggle to understand what content actually belongs in a portfolio, often relying on guesswork or copying others.
Excessive Writing : Portfolios belong long and text heavy, making them difficult to read and reducing their overall impact.
Lack of Confidence : Users are unsure if what they've written is accurate, structured well, or aligned with industry expectations.
✅ Solution (Guided & Intelligent)
Structured Flow : A step-by-step system that helps users build their portfolio with clarity, instead of starting from a blank page.
AI-Assisted Writing : Contextual suggestions that refine content, improve clarity, and guide users toward better communication.
Real Time Feedback : A portfolio checker that highlights gaps, improves structure, and build confidence through actionable insights.
Main Goal
Transform portfolio creation from a delayed, overwhelming task into clear, guided process that encourages users to take action and follow through.
Competitive Gap
Points
Existing Tools
Shipfolio
Starting Point
Users are expected to start on their own with little direction.
Provides a guided starting point to reduce friction and hesitation.
User Behaviour
Assumes users are motivated and ready to build.
Supports users who delay or struggle to begin.
Content Creation
Little to no help with writing or structuring content.
AI assists users in expressing and refining their work clearly.
Completion
High drop off due to overwhelm and uncertainty.
Encourages momentum through structured steps and feedback.
Research Insights & Methodology
Key findings from interviews and observations.
Mental Model Gap : Users don't understand how a strong portfolio is structured, leading to random ordering of content.
Translation Problem : Users struggle to translate their work and decisions into clear, meaningful explanations.
Over Reliance on templates : Many depend on copying existing portfolios without understanding the reasoning behind them.
Signal vs Noise : Users are unsure what is important to highlight, often adding unnecessary details or missing key insights.
Generative Research
Through interviews with design students and early stage designers, I explored the underlying reasons behind delayed or incomplete portfolios.